Latest posts
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Retargeting that doesn’t just follow people around
Home/Blog/Meta ads Meta ads Retargeting that doesn’t just follow people around Most retargeting shows the same ad to someone who already saw it and didn’t act. That’s not persuasion — it’s repetition with a budget. Sequence it against where people actually dropped off, and the same spend produces a different result. RB Rohit BhattFounder, LFC…
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When a video sales letter helps, and when it just slows you down
Home/Blog/Landing pages Landing pages When a video sales letter helps, and when it just slows you down VSLs are the most overprescribed tool in landing page strategy. When they work, they double conversion rates. When they don’t, they add production cost, page weight and a barrier between the visitor and the action. Here’s how to…
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Every second your page takes is costing you customers
Home/Blog/Landing pages Landing pages Every second your page takes is costing you customers This isn’t a theory post. We’ve measured what happens to conversion rate as load time increases on real client pages running real ad traffic in India. The relationship is steep, and the fixes are simpler than most developers make them sound. RB…
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The only three headlines worth testing first
Home/Blog/Landing pages Landing pages The only three headlines worth testing first Most headline testing is testing the same idea in three fonts. A real test is three genuinely different reasons someone might buy. Here are the three angles we start with on every build, and why they work before anything clever does. RB Rohit BhattFounder,…
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Your offer is the problem, not your design
Home/Blog/Landing pages Landing pages Landing page offer not converting? It’s not your design A landing page offer not converting is rarely a design problem — after building 600+ pages, the pattern is hard to ignore. The pages that don’t convert almost always have the same root cause, and it isn’t the font, the colour, or…
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WhatsApp is where Indian buyers decide. Most businesses answer too late.
Home/Blog/AI automation AI automation WhatsApp is where Indian buyers decide. Most businesses answer too late. In India, WhatsApp isn’t a messaging app — it’s the operating system for buyer decisions. WhatsApp automation India is quickly becoming the difference between winning that decision and losing it. The problem is that most businesses treat WhatsApp like email:…